Abstract
ABSTRACTCompassion International is a prominent Christian humanitarian organization. Working primarily via a digital platform, Compassion International aims to connect financially stable sponsors with impoverished global children. This essay deals with Compassion International’s online sponsorship platform as an illustrative case study of a neoliberal media ecology and the digital, humanitarian, visual, and Christian rhetorics therein. Compassion International’s sponsorship platform presents a triad of appeals that (re)imagine would-be sponsors as digital missionaries fulfilling God’s commission, as stand-in family members, and, ultimately, as consumers. Compassion International’s sponsorship model is digitally rendered via a marketplace platform in which children are placed into virtual shopping carts. Both children and Christian users are, this essay concludes, coopted by a digital rhetoric of capital.
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