Abstract
Much has been said about the future of public service content, the growth of multiple platforms, new market and regulatory pressures, and changing audience preferences and practices, among other widely debated topics. However, little attention has been paid to the role that public service television plays in educating, entertaining, and broadening the horizons of children in the UK. This chapter focuses on how public service television can better serve a child audience that spends on average at least 35 hours per week consuming broadcast, on-demand, and online content. It discusses how children still view public service television on a television set; whether children's television viewing really in decline; the case for online provision of children's public service television; the case for online provision for children of other public service content; and the case for enhancing the ‘discoverability’ of children's public service content.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
