Abstract
We appreciate the comments by Ryans and Deutscher (1975) regarding our 1974 JCR article, Children and Commercial Persuasion: An Attribution Theory Analysis. Our purpose in this note is to respond directly to some of Ryans and Deutscher' s points and to present some additional analyses as they suggested. We will also elaborate as to why it is important to study children's attributions of persuasive and assistive intent in conceptualizing their response to commercials. The additional analyses and elaborations prompted by Ryans and Deutscher's critique, we believe, serve to strengthen our original position.
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