Abstract

Preface Barbara Wilson Introduction Dorothy G. Singer Chapter 1 Children and Adolescents: Unique Audiences Media Enviornment and Habits of Today's Youth Children Are Different From Adults Children Are Different from Each Other Adolescents Are Different From Children Develpomental Differences in Processing the Mass Media Conclusion Exercises References Chapter 2 Advertising Historical Changes in Advertising to Children Content Analyses of Television Advertising Cognitive Processing of Advertising Persuasive Impact of Advertising Phases of Consumer Behavior During Childhood Marketing Strategies in the 21st Century Regulation of Advertising Targeted to Youth Teaching Advertising LIteracy Conclusion Exercises References Chapter 3 Educational Media Economic and Regulatory Forces That Affect Educational Media Children's Learning From Media Learning to Learn From Media Conclusion Exercises References Chapter 4 Prosocial Effects of Media Prosocial Media for Adolescents National and International Prosocial Efforts Ratings Exercises References Chapter 5 Media Violence How Violent Are American Media? Does Media Violence Attract Youth? Can Media Violence Lead to Aggression? Can Media Violence Desensitize Young People? Can Media Violence Produce Fear? Cultural Debates About Media Violence Guns and the Media Suicide and the Media Marketing Violence to Youth Government Regulation of Media Violence Japan Verses the United States: A Cross-Cultural Comparision Can Media Violence Have Positive Effects? Conclusion Exercises References Chapter 6 Sexuality and the Media Background Television as a Source of Sexual Information What Do Children and Teenagers Learn From Television? Why Teenagers May Be Particularly Susceptible to Sexual Content in the Media Movies Questionable Language and Taste in Movies and Television: A New Trend? Print Media The Nature of the Research Prosocial Sexual Content on Television Contraceptive Advertising Pornography Solutions Conclusion: Unanswered Questions Exercises References Chapter 7 Drugs and the Media Adolescent Drug Use Determinants of Child and Adolescent Drug Use Impact of Advertising on Children and Adolescents Cigarettes Alcohol Drugs Solutions Exercises References Chapter 8 Rock Music and Music Videos Rock 'n' Roll Music How Teenagers Use Music Music Videos and Music Television (MTV) Conclusion Exercises References Chapter 9 Eating and Eating Disorders Food Advertisements The Impact of Food Advertisements on Behavior Food in Television Programming and Movies Food Advertised in Schools Does Television Viewing Increase Childhood Obesity? Eating Disorders and Body Image Disordered Body Image Anorexia Nervosa and Bulimia Conclusion Solutions Exercises References Chapter 10 Video Games Definitions The Development of Video Games Time Commitment Why Are Video Games Popular? Game Preference Game Ratings A Closer Look at Violent Video Games The Importance of a Preference for Violent Video Games Research on the Effects of Playing Violent Video Games A Brief Word About Online Games Video Games and Health The Positive Potential of Video Games Video Games and Education Implications for Public Policy and for Parents Exercises References Chapter 11 The Internet Are Children and Adolescents Using the Internet? Are Parents Concerned? The Internet: What Is It? Concerns About the Net Sex on the Net: A Primary Concern Advertising Food Products to Children: The Latest Concern Other Areas of Concern Solutions to Internet Concerns On the Positive Side Conclusion Exercises References Chapter 12 The Family and Media The Home as a Multimedia Environment Socialization to Media Use Within the Family Context Parental Mediation of Children's Media Use Theoretical Perspectives Reducing Screen Time in the Home Exercises References Chapter 13 Media Literacy/Media Education: Solution to Big Media Demands for Change Big Media: Part of the Solution? Defining Media Literacy Media Education Uses of Media Literacy Does Media Literacy Work? Reviewing the Literature Teaching Media Literacy Skills Media Literacy and Public Health: Tobacco, Alcohol, and Drugs Use of Emotion Conundrum: Big Money Media Literacy and Public Health: Nutrition and Obesity Media Literacy and Public Health: Body Image Media Literacy and Violence Violence: Changing the Media Diet Violence: Coviewing and Mediation Media Literacy Programs as Violence Intervention Using Media Productions Channel One: The Largest Media Literacy Experiment Channel One's Media Literacy Curriculum The Research on Channel One Media Literacy and Parents Media Literacy and Corporate Funding Teaching Media Literacy Content of Media Literacy Student-Produced Anti-Ads Skills of Media Literacy A Sample Deconstruction Media Literacy Production Creating Counter-Ads Activism and Media Education Summary Exercises References

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