Chickens, Inc.: Was UK Newspapers’ Framing of the Chicken Meat Production Industry Compatible with Holding Corporate Power to Account?

Abstract

ABSTRACT Journalism is presented as fundamental to democratic accountability in that news media are both able and expected to hold power to account. Such normative expectations, which justify the protections given journalists and news media, are most frequently studied with regards to state power as the natural object of press scrutiny. This article reports on a successful effort to conduct a replicable analysis of a paradigmatic case of corporate power, the UK chicken meat production industry, that asked whether and how newspapers hold corporate power to account. The analytic framework that we developed to support our two-stage framing analysis decomposed accountability into problematization, causal interpretation and attributions of responsibility, thus allowing us to systematically describe how newspapers shape the public debates in a large heterogeneous dataset. We examined a census of relevant articles from seven UK outlets published between 1985 and 2016 (N = 766). While we were pleased to find that our method, if labor intensive, was fully workable, we were concerned to find that media practice was not compatible with holding corporate power to account. These findings raise serious concerns at the levels of this case, for media practice and for media scholarship.