Abstract
Psychologists' academic training leads us to be cautious in what we say and to distance ourselves from affectively loaded material. Yet, as journalists have long understood, it is “human interest” material that grabs a reader's attention. Given the magnitude of today's social problems, we must find ways to convey psychology's messages succinctly and powerfully. Examples are given of newspaper stories that illustrate social problems through the eloquent presentation of anecdotal material. Suggestions are provided for working effectively with the press to influence public opinion. © 1997 John Wiley & Sons, Inc., Inc.
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