Abstract

Goat meat has a number of nutritional benefits compared to other meats. It is preferred by those who know it value. Studies on marketing of goat meat (chevon) is important to provide vital information on its availability, profitability and the contsraints encoutered by the marketers for effective research, pricing, planning and policy fomulation. In the study, the marketing of chevon in selected markets in Ibadan, was examined. Well-structured questionnaires were purposively administered to 60 respondents from four markets (Bodija, Akinyele, Oritamerin, Aleshinloye) in different Local Government Areas within Ibadan, using multi-stage sampling techniques. Data were analyzed using descriptive statistics and budgetary analysis. The results showed that 55% male respondents were chevon marketers in which 70% were married within the age range of 40-49 years. About 31.7% had no formal education while 30.0% had secondary education. In terms of religion, 46.7% were Muslims, 40.0% were Christians and 13.3% were traditional believers. The budgetary analysis revealed that the total revenue (TR) was < 3,970,030.00, total variable cost (TVC) was < 2,125,150.00 and total fixed cost (TFC) was <123,300.00 while gross profit and net profit accounted for < 3,970,030.00 and ? 1,721,580.00, respectively. Total cost incurred was < 2,248,450.00 per month. The benefit cost ratio (BCR) was calculated to be < 1.83. Among the problems facing chevon marketing in the study areas are infrastructural, credit facilities and storage facilities. It is therefore recommended that the government at all levels should provide market facilities and favorable market, regulatory framework for a more profitable chevon business.

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