Abstract
This article examines the discourse surrounding impotence, erectile dysfunction and Viagra in the Swedish medical journal Lakartidningen. It draws on articles published from 1990 to 2006, the eight years prior to and after Viagra's 1998 introduction. Close reading of the articles has shown changes over this time period in how the impotent patient is defined. It has also revealed a transition in the discourse from the term impotence to erectile dysfunction. In these articles the role of the (female) partner in finding a solution to impotence and the social aspects of impotence also change dramatically once Viagra is available. Results from this study are contextualized against similar research that has examined the medical discourse around erectile dysfunction in the international arena.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
