Abstract

Local products and their distribution through short supply chains play a key role in the sustainable development of many rural areas, as affirmed by the 2030 Food and Agriculture Organization of the United Nations (FAO) Agenda. Moreover, in the last years, more and more consumers have shown a specific interest towards local production, pushed by the need for healthy eating, protecting the environment, and boosting the local economy. However, the cultivation of local fruit varieties or ecotypes has considerably decreased in the last decades because of their low production potential. As a result, many farmers have been forced to replace local orchards with few worldwide grown cultivars, causing a loss of genetic agrobiodiversity. For instance, in Italy, the loquat market is composed of imported cultivars and local grown autochthonous fruits (ecotype). Therefore, the aim of this study is to analyze the chemical–physical and sensory qualities, as well as the determinants of Italian consumer preference towards local ecotype of loquat fruit compared to imported varieties. Results show that local ecotypes result in excellent physico-chemical and sensory attributes, and that place of purchase and taste are the most important factors influencing consumers’ preference towards local loquats. Therefore, the cultivation of loquat ecotypes, together with effective marketing strategies, could increase the competitiveness of certain Italian rural areas, where this crop has always played a significant role in the economy.

Highlights

  • According to the 2030 Food and Agriculture Organization of the United Nations (FAO) Agenda for Sustainable Development, every country by 2030 should allocate public and private financial resources to develop and carry out relevant strategies and programs aimed at ensuring economically, environmentally, and socially sustainable development [1]

  • Analysis of the results shows that the fruit identity of the product is not indicated at the sales point and that all the fruits are stored at room temperature

  • From the application of a form index (IF) to our samples, we have seen that this value, skin, and pulp color are very similar; we can deduce that both imported and local fruit probably belong to a unique cultivar

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Summary

Introduction

According to the 2030 Food and Agriculture Organization of the United Nations (FAO) Agenda for Sustainable Development, every country by 2030 should allocate public and private financial resources to develop and carry out relevant strategies and programs aimed at ensuring economically, environmentally, and socially sustainable development [1]. In order to be sustainable, cropping systems, on the one hand, should increase the farmers’ income by means of higher quality products [2], and on the other hand, these systems should reduce the negative social and environmental impacts, thanks to the preservation, valorization, and promotion of local production and distribution [3]. Agronomy 2020, 10, 870 from an environmental point of view, local products and their distribution through short supply chains (SSCs) [4] reduce food-miles and the associated transportation greenhouse gas emissions due to the shortened travel distances and to less use of refrigerated cargo ships, airplanes, or trucks [5,6]. In fruit species, the cultivation of local ecotypes has considerably decreased in the last decades. Due to the necessity to optimize the yield, the cultivation of less productive traditional varieties has been reduced

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