CHEF-PRENEUR AND RESTAURANT PERFORMANCE: THE ROLE OF MEDIATION IN COMPETITIVE ADVANTAGE

Abstract

The food or culinary business is a business that is currently growing rapidly and has considerable growth potential. This study aims to find the effect of chef-preneurs on restaurant performance in Indonesia, especially the mediating role of competitive advantage. This study uses quantitative research methods, where the data collected are numbers that will be analyzed using statistics. the sample in this study involved 200 restaurants in the city of Medan, data analysis in this study used PLS-SEM to find out the influence between variables. The results of this study found that competitive advantage has succeeded in mediating between chef-preneurs on restaurant performance in Medan City and it is known that the influence of chef-preneurs on restaurant performance has the strongest influence. This research has implications for business restaurants in the city of Medan that they must increase chef-preneurs to continue to innovate in increasing their competitive advantage. This research has implications for business restaurants in the city of Medan that they must increase chef-preneurs to continue to innovate in increasing their competitive advantage.