Abstract
ABSTRACTWine and beer consumption are an integral part of European culture: Southern Europe is associated with wine and Northern Europe is associated with beer. When consumed in moderation, these alcoholic beverages can be part of a balanced and healthy diet. In the 1990s, non-alcoholic beer (NAB), which has no cultural roots, became available in the market. This review identifies determinants for consumption of wine, beer, and NAB, using data on consumption patterns from Portugal and the Netherlands. Since the 1960s the image of Portugal as a wine country declined, whereas the image of the Netherlands as a beer country remained stable. In each country beer is now the most consumed alcoholic beverage and is mainly a men's beverage, whereas wine is the second most consumed and is consumed by both genders. Cultural differences define Portuguese as “outdoors, everyday drinkers”, within a meal context, and Dutch as “at home, weekend drinkers.” Wine is perceived as the healthiest beverage, followed by NAB, and regular beer. Motivation for consumption is related to context: wine for special occasions, beer for informal occasions, and NAB for occasions when alcohol is not convenient. Moderate wine and beer consumption seems to be surrounded by positive emotions.This review is relevant for public health, for industry market strategies, and identifies opportunities of future research on drinking behaviour.
Highlights
Wine and beer consumption are an integral part of European life and culture, dating back to before the Roman era (Baeza, 2000; Poelmans and Swinnen, 2011)
In the Netherlands, wine consumption increased 26% at the cost of spirit consumption (WHO, 2013)
This review summarizes the main determinants of wine, beer and non-alcoholic beer (NAB) consumption, covering cultural, contextual and psychological aspects, in Portugal and in the Netherlands, as countries representing Southern and Northern European culture
Summary
Wine and beer consumption are an integral part of European life and culture, dating back to before the Roman era (Baeza, 2000; Poelmans and Swinnen, 2011). Wine and beer are embedded within social and cultural traditions that, in part, define the diets of many Europeans. The median contribution of alcohol to the total energy intake (expressed as per adult per day) is 20.5 g (7%) in Portugal (BAP, 2003–2008) and 15.1 g (5%) in the Netherlands (DNFCS, 2007–2010). Drinking guidelines of both countries for daily alcohol consumption are: up to 42 g for men and 28 g for women in Portugal and, up to 20 g for men and 10 g for women in the Netherlands (ICAP, 2010)
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
