Abstract

PurposeThe purpose of this paper is to discuss phenomena in publishing that usually escape recognition. The aim of the research is to address exclusionary practices surrounding digital objects, including those in open access journals.Design/methodology/approachThe subject scope focuses on digital objects and how their contexts come to matter in open‐ended processes of “metadating”. The new concept of a digital object in context (doic) marks the difference between an author's file and the metadata work undertaken on it. The theoretical scope of the paper is feminist technoscience. An analogy to piezoelectric transducer technology in ultrasonography (Barad) is transferred to the context at hand. Barad's concept of “apparatus” is employed to shed new light on publishing.FindingsThe paper finds that contextual metadata should be given due attention. Metadata may show exclusionary practices that need reconsideration.Research limitations/implicationsTechnology is closely intertwined with technoscientific issues and user perspectives. Yet, user perspectives are not all there is to publishing. Future research might address if exclusionary practices in publishing differ from one scientific community to another.Practical implicationsThe analytical distinction between a file and its metadata serves to get a digital object on the track to better visibility. The provisional checklist helps reconsider current practices in publishing.Originality/valueThe paper infuses the open access debate with current technoscientific research and introduces Karan Barad's concept of “apparatus” to a wider audience. To research authors this paper gives crucial information for the placement decisions of their upcoming articles. For readers and innovative publishing initiatives the checklist is helpful for reflecting one's own practices. For anyone concerned with research publishing, including commercial enterprises as well as library and information scientists, the new concept of a doic generates ideas when linked to research communication as being first and foremost an economy based on gift giving for recognition.

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