Abstract
The development of e-commerce is determined by several factors, including digital transformation, the COVID-19 pandemic, changing consumer behavior and product innovations that appear on the market, including ChatGPT which is one of the latest innovations in the field of artificial intelligence and which offers many opportunities for the e-commerce industry. Thus, the main aim of the paper is answering to the research question how ChatGPT can help e-commerce stores improve their customer communication, increase sales conversions, customer service, and build loyalty? In the article, a simple case study of a conversation between authors and an artificial intelligence-based chatbot ChatGPT was introduced. Several questions were asked related to e-commerce sphere.
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