Abstract
This paper offers one of the first efforts at exploring the role of charity flea markets as a fundraising practice used by nonprofits to mobilize various resources like individual and corporate in-kind giving and volunteering in an unique event setting. With the support of volunteers, nonprofits generate cash by reselling product donations and by catering. As an innovative contribution to the so far limited research on flea markets and in-kind giving, our study uses an explorative case study approach based on guided interviews with Austrian flea market operators. The purpose of the case studies is to examine the specifics, benefits, challenges, and prospects of this underexplored funding instrument. Our findings contribute to an enhanced understanding of both charity flea markets and nonprofits̕ resource management and can assist charities in processing in-kind donations effectively and sustainably.
Highlights
All kinds of organizations face the basic management problem of how to get the resources necessary to finance their activities and achieve their objectives
This paper offers one of the first efforts at exploring the role of charity flea markets as a fundraising practice used by nonprofits to mobilize various resources like individual and corporate in-kind giving and volunteering in an unique event setting
We distinguish conventional flea markets constituted by a multitude of individual vendors, and charity flea markets (CFMs) organized by a single nonprofit organization (NPO)
Summary
All kinds of organizations face the basic management problem of how to get the resources necessary to finance their activities and achieve their objectives. With this in mind, nonprofit organizations (NPOs) are distinct from other organizations as they typically rely on multiple sources of funding including, e.g., membership dues, private and corporate giving, government grants and contracts, special events, or earned income like revenues from sales and fees for services. This paper seeks to contribute to addressing that lacuna by investigating a specific kind of fundraising practice: charity flea markets (CFMs). NPOs operate such second-hand markets to support their mission. Existing academic literature on second-hand markets in general and flea markets in particular is sparse, too (Chattoe 2000; Hansson and Brembeck 2015; Mitchell et al 2009; Sherry Jr 1990a)
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