Characterization of the Innovation Management of the Hotel Portoviejo

Abstract

Purpose: The purpose of the research is aimed at characterizing the innovative behavior of a city hotel in Portoviejo based on the low level of technological innovation. Theoretical Framework: Innovation transcends all organizations, the traditional interpretation of the concept related to patents and inventions has gone down in history. Today in the business world of high competitiveness and high uncertainty the maxim is: innovate or perish. What this work proposes is related to the management of innovation, but not in manufacturing, but in services, where the technological level also increases dramatically, and high qualifications and careful customer service are required. The applied model is based on the functions of Technology and Innovation Management (GTI), these are: technology inventory, technology enrichment, technology optimization, technological evaluation, and technology protection. Method: The research is qualitative and quantitative with an exploratory and descriptive study with a non-experimental design and the Technology and Innovation management model is supported by the MINGI SOFWARE, which is based on the functions of the GTI and presents tools that characterize and evaluate the process. innovative. In this study, the analysis of business perspectives, the determination of the business model (Traditional or innovative), and the innovative culture of the Hotel are determined as innovative tools. Results and Conclusion: As a result, an innovative characterization of the accommodation, restoration and recreation processes is obtained; concluding that the hotel follows traditional management practices, its business perspective is aimed at sales and not the market and its innovative culture is low, hence to achieve a sustainable service process it must establish an action plan that allows the breaking of the gaps to reach a higher stage with good innovation management practices. Implications of the Research: The main contribution is in the application of the GTI characterizing tools in Ecuador and the projection necessary to increase the innovative intensity in the hotel activity. Originality/Value: The work presents originality, since the model has not been applied in South America and can contribute to good socio-environmental management practices in the hotel business.