Abstract

This research explores the effect of the structuredness of design concept generation techniques on temporal network neurocognition. Engineering graduate students ( n = 30) completed three concept generation tasks using techniques with different levels of structuredness: brainstorming, morphological analysis, and TRIZ. Students’ brain activation in their prefrontal cortex (PFC) was measured using functional near-infrared spectroscopy (fNIRS). The temporal dynamic of central regions in brain networks were compared between tasks. Central regions facilitate functional interaction and imply information flow through the brain. A consistent central region appears in the medial PFC. Consistent network connections occurred across both hemispheres suggesting a concurrent dual processing of divergent and convergent thinking. This study offers novel insights into the underlying neurophysiological mechanism when using these concept generation techniques. • The medial PFC was a consistently activated central brain region during concept generation. • Similar patterns of co-activation in left and right PFC were observed. • Bilateral co-activation patterns might indicate dual processing between divergent and convergent thinking. • Temporal variations occurred based on the concept generation technique.

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