Characteristics of the settlement brand index for improving environmental safety in Balikpapan

Abstract

Balikpapan is no longer an oil city oriented towards oil drilling, but is limited to processing services only, and is developed through a dynamic, harmonious and green service city. In the middle of this transformation process, Balikpapan is also committed to realizing Balikpapan, a Smart City, where one of the components is Smart Branding. Economic transformation has an impact on environmental changes. The level of the environmental safety is inversely proportional to the branding of Balikpapan. The criteria for occupancy eligibility are a sense of security and comfort. Comfort in urban areas can be realized by creating comfortable spaces to live in. Before making significant efforts to develop technology for recognition of the Balikpapan smart city, it is necessary to study the characteristics of the level of residential environmental security based on one of the smart branding components. The level of the Settlement Index is analyzed using descriptive statistics with distribution pattern maps and hexagonal diagrams. The results of the analysis show variable people (55.67) and pre-requisites (49.68) show the most significant influence on the branding of Balikpapan City. Also, it is supported by economic facilities and the development of the creative industry.