Abstract

 In a nutshell, Bio-fertilizers provides "eco-friendly" organic agro-input which has the ability to convert nutritionally important elements from unavailable to available form through biological processes. The present study was conducted at Navsari district of South Gujarat. Total 120 respondents were selected through simple random sampling for the study. Ex-post facto research design was used for the study. The present study was conducted to study the various personal, socio-economic, Communicational and Psychological Characteristics of the farmers using of private bio-fertilizers. The result of the study revealed that majority of the respondents belonged to middle age groups with secondary level of education, were male, had small family, and had farming as their major occupation, they had medium land holding, possessed medium farming experience, and belonged to medium annual income with moderate mass media exposure and medium extension contact with membership in one organization. Further, higher scientific orientation, and moderate risk orientation, economic motivation, and had moderate management orientation too.
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