Characteristics of tasks and technology as a driver of task-technology fit and the use of the hotel reservation information system

Abstract

PurposeThis study aims to examine the effect of task and technology characteristics on the compatibility of technology and tasks, as well as examine the reciprocal effect between the task-technology fit and the use of information systems.Design/methodology/approachThe study took place in 36 star hotels from one-star to four-star hotels in some cities and districts in South Kalimantan Province. There were 24 hotels in Banjarmasin, 7 hotels in Banjarbaru and 1 hotel in each area of Banjar, Tanah Bumbu, Tabalong, Hulu Sungai Utara and Barito Kuala. The hotels chosen were those implemented the information and communication technology as supporting administrative activities to serve hotel customers. The population was the front office staff in the existing hotels as the users of the information technology. The sampling technique used in this research was the questionnaire distribution in accordance with the number of population. Data were collected from the filled questionnaires. From the 239distributed questionnaires, 164 (68.62 per cent) were returned and used as the research data.FindingsTask characteristics and technology characteristics have a significant and positive effect on task-technology fit, in which the higher the task characteristics and technology characteristics, the higher the task-technology fit. The task-technology fit and the use of information systems are positive and reciprocal. This means that the higher the task-technology fit, the higher the use of information systems.Originality/valueThe originality of this study is reciprocal relationship between the variables of use with the task-technology fit. Some researchers have found the compatibility of technological tasks affecting the use of information systems, namely, Lin and Huang (2008), Norzaidi and Salwani (2009), Larsen et al. (2009), McGill and Klobas (2009), D’Ambra and Wilson (2013), Im (2014) and Chang et al. (2015). On the other hand, in task-technology fit theory, Goodhue and Thompson (1995) state that use affects the task-technology fit.