CHARACTERISTICS OF MODERN BUSINESS CONSULTING SERVICES IN THE SME SECTOR

Abstract

In the modern world, particularly in developed and developing countries, business consulting services are an integral part of the business environment. The consulting sector, both directly and indirectly, has a positive impact on the SME sector in terms of creating a business environment and providing an advanced knowledge-based business culture. In the field of business consulting, the main overarching problem at both the strategic, tactical and operational levels is to be guided by a model that will allow to fully highlight the development potential of the business idea, the roadmaps for achieving the set goals and, of course, the possible risks, both in the case of newly founded and existing businesses. Studying the international experience of business planning in the field of SMEs and the approaches used in the market, the traditional, Canvas and One-Page models of business planning have received attention. The above mentioned three models are generally highly efficient, but they have tangible problems from the point of view of consulting support, from the point of view of planning business ideas and ensuring their performance in the market. Taking all that into account, the article presents a new model of business planning developed with mixed solutions in accordance with the characteristics of the SME sector in the form of a scientific innovation.