Characteristics of consumer behaviour in tourism, beauty and sports fields- female consumer

Abstract

As women's socioeconomic status and disposable income have increased, many women also have a healthier and more fashionable lifestyle. More and more women have begun to pay attention to consumption in the fields of travel, beauty and sport, and now women have become an important consumption force in these fields. This article summarizes the consumption of women in the three fields of tourism, beauty and sports, and finally finds that in the field of tourism, women like shopping, relaxation activities, women's travel and other travel methods that can relieve stress; in the field of beauty, women They are more in pursuit of environmentally friendly and green cosmetics, and like to refer to other people’s experience, but they are prone to herd mentality and lead to impulsive consumption; in terms of sports, women hope to gain a sense of identity and personal value from the purchase of sports products and other consumer behaviors. The research significance of this paper is to help enterprises grasp the consumption behavior of women in the three fields of tourism, beauty and sports, grasp the demand motivation of women, and lay a good foundation for enterprises to formulate more appropriate marketing strategies and better serve female customers.