Abstract
Agricultural products in Sidenreng Rappang, South Sulawesi, Indonesia were abundant, the road infrastructure was not good and the farmers used existing modes of transportation. The purpose of the study is to determine the characteristics of farmers, operators and motorcycle taxis as well as farmer satisfaction. The survey research uses primary data based on interview surveys in May – June 2021. The analysis was a simple regression using the SPSS application. The results showed farmers: 93% male, main occupation 87% farmer, ownership of land area 63% one to above 5 Ha, education level 31% was the diploma, 63% completed junior high school and school upper middle. Operator: 100% male, 99% side job, 100% own vehicle. Income during harvest season, 77% IDR 200,000 – IDR 300,000/day. The results of the analysis of the service quality variable for motorcycle taxis provide a significant level of satisfaction for farmers.
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