Abstract
This study examined the results of an institutional survey conducted by the Annual Giving Office at a large public university in the Midwest. Overall, 2,273 young alumni participated in an online survey that assessed personal and institutional factors related to an alumna's willingness to make donations to the university. The results of the study indicated that factors such as residential status, receiving financial awards and making donations to other charities have positive correlations with young alumni being donors to the university. A multiple regression analysis shows that an alumnae's overall positive experience at the university, being an in-state student, and giving to other charities are significant predictors of an alumnus making gifts to the institution.
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