Abstract
As a new diplomatic form produced by media organizations in the process of modern diplomatic interaction, media diplomacy is not only the main way to publicize foreign policies, but also an important tool to implement diplomatic strategies. The rise of Al Jazeera has produced positive effects on the regional and even international scale. Al Jazeera has laid a solid soft power foundation for the implementation of Qatar’s foreign policy by enhancing its agenda-setting capabilities, building a global communication network, and promoting digital media transformation. Al Jazeera’s successful experience in development model and media diplomacy is of great reference value for exploring new paths of international communication in the field of international politics.
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