Abstract
AbstractThe paper examines fourteen post war innovations; five in the flour milling industry, four in the malting industry, and five in the dairy industry. The major work has been carried out in the flour milling industry, with supportive studies in the malting and dairy industries. Examination is made of the characteristics of the innovations as perceived by technical managers who are in a position to influence adoption or non‐adoption. The research sets out to study the relationship between the perceived characteristics of the innovations and their diffusion times. It is hoped that the results will be of value to engineering designers and marketing managers in the capital equipment manufacturing industries by enabling them to develop a clearer understanding of adoptors and non‐adoptors of innovations and also to study the inter‐relationships between different sectors of the industries which they serve. Two forms of profiles of the characteristics of innovations are presented.
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