Characteristics and consequences of the cruise traffic seasonality on ports: the Spanish Mediterranean case

Abstract

ABSTRACTCruise traffic is a maritime business and tourist typology that has expanded significantly in the past two decades. The seasonality of the industry affects maritime traffic, generating negative effects for the primary stakeholders involved in the configuration of a cruise itinerary. This article focuses on cruise traffic seasonality from the perspective of cruise ports by analysing a sample of 13 ports on the Spanish Mediterranean coast. The variable used was cruise passenger movements during the period 2000–2015. The main objective of this article is to analyse cruise traffic seasonality in order to identify a pattern, classify through a cluster analysis, and identify the changes in seasonality during the period. Specifically, a threefold analysis has been performed, with the additional goal of providing a series of counter-seasonal suggestions and strategies to apply in the management of cruise ports. First, the seasonality pattern of each port was determined. Second, a cluster analysis was conducted to classify ports into clusters with homogeneous seasonality patterns. Third, an analysis was conducted to identify the changes in seasonality during the period of analysis using the coefficient of variation and the Gini coefficient. This article concludes the existence of two port clusters with different seasonal patterns.