Abstract
The current threat of the COVID-19 pandemic has crucially changed the familiar life and caused the shift in all spheres including the professional one. Ambiguity of the nearest future and anxiety about oneself health have shifted the sphere of trade into online format. The purpose of the research was to study correlations between life-meaning and value orientations and professional motivation, and ambiguity tolerance of sales department employees. The theoretical grounds of the research are the concepts of meaning-value sphere and life-meaning orientations (Abakumova I.V., Baumeister R.F., Kruteleva L.J., Leontiev D.A., Rokeach M., Yanitskiy M.S., Seryy A.V., Schwartz S.H., etc.); professional motivation (Abakumova I.V., Barabanshchikova V.V., Ivanova S.A., Klimova O.A., etc.) and ambiguity tolerance (Asmolov A.G., Shekter E.D., Chernorizov A.M., etc.). The sample comprised 49 sales department employees aged 22 to 49 with the professional experience from 1 to 9 years. The empirical research includes the following techniques (adapted into Russian): Purpose-in-Life Test, Rokeach Value Survey, Career Anchors, Work Motivation Inventory, and Multiple Stimulus Types Ambiguity Tolerance Scale-I. The results indicate the life-meaning orientations and the general level of life meaningfulness do not correlate to ambiguity tolerance. Values of private life help to cope with the changing circumstances. The forced transformation of the professional activity frustrates respondents to achieve professional self-realization, facilitates the sales department employees to promote new products and services.
Highlights
The year of 2020 has made rapid and essential changes in the structure of interaction between people: any personal communication “face to face” almost instantly switched to an online format in the personal, and in the professional sphere
The success of trading companies, in particular, directly depends on human resources: on the level of the passion for work, on the personal potential of each employee, on his/her working efficiency, responsibility, etc. In this context it becomes obvious that it is necessary to study the characteristics of professional motivation and ambiguity tolerance and to correlate them with basic personality characteristics such as life-meaning and value orientations during the period of transformation of professional activity
The research has revealed that the time perspective of a person and his/her focus of locus of control have no correlations to ambiguity tolerance, i.e. it does not depend on the level of life meaningfulness
Summary
The year of 2020 has made rapid and essential changes in the structure of interaction between people: any personal communication “face to face” almost instantly switched to an online format in the personal, and in the professional sphere. The success of trading companies, in particular, directly depends on human resources: on the level of the passion for work, on the personal potential of each employee, on his/her working efficiency, responsibility, etc. In this context it becomes obvious that it is necessary to study the characteristics of professional motivation and ambiguity tolerance and to correlate them with basic personality characteristics such as life-meaning and value orientations during the period of transformation of professional activity. The purpose of the research is to study life-meaning and value orientations, professional motivation, and ambiguity tolerance of sales department employees in the period of transformation of professional communication.
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