Character Education Strengthening Program Innovation Through Social Media Content

Abstract

Objective: The development of an increasingly modern era brings a novelty in various sectors of life. This novelty can be positive or negative so that in practice it really needs an innovation that needs to be done. Theoritical Framework: The purpose of this study is to describe and explain character strengthening programs in the era of the industrial revolution 4.0 which will be linked to innovations through social media content, which we all know that social media has become a necessity for every individual today. Methode: The method used uses a qualitative approach to the type of library research (library research). The data collection technique in this research is documentation, namely by searching for data related to variables in the form of scientific articles, scientific journals, papers, and even books and others that support research. The data analysis technique in this study is the data analysis method, the analysis is carried out to obtain validity and can be re-examined based on the concept and context. Findings: The results of this study led to innovations that were modern and easily accepted in terms of elevating the concept of character strengthening programs, namely through creative, attractive and elegant social media content. Social media such as Instagram, Facebook, YouTube, WhatsApp, and others have become a weapon that needs to be utilized in terms of strengthening national character.