Chapter 11. Hybridity and antagonism in broadcast election campaign interviews

Abstract

The present chapter contributes to existing research on hybridity in broadcast news interviews (Ekstrom 2011; Hutchby 2011a, 2011b, 2013, 2017; Baym 2005, 2013) both at a micro and a macro level. Employing Conversation Analysis on a micro level, it explores how, through their hybrid antagonistic practices, Greek politicians and journalists transform the broadcast election campaign news interview into an antagonistic arena where the winner is the one who shows that s/he plays the game of the news interview in a fair way. On a macro level, it examines how the antagonistic practices identified shape the knowledge produced for the overhearing audience (the epistemology of TV journalism in Ekstrom’s 2002 and Roth’s 2002 terms) in relation both to the politicians’ public portrayal and the resulting antagonistic politics foregrounded.