Abstract
For publishers, expansion also meant specialisation. Firstly, the functions of publishing and printing diverged. Secondly, publishing houses focused more and more on specific genres. The De Brys, because of their training as engravers and their subsequent familiarity with using copper engravings instead of woodcuts, were particularly renowned for their illustrated publications, and they were the first to bring the appropriate technical know-how to the German book market. The Twelve Years? Truce in the Netherlands, which further opened up the promising North-West European market for the exclusive De Bry publications, the increase of productive capacity by simultaneous publishing activities in both Frankfurt and Oppenheim, and the co-operation with other publishers such as the widow of Levinus Hulsius all contributed to the success of Johan Theodore de Bry in the years leading up to the Thirty Years? War.Keywords: engravers; Frankfurt; German book market; Johan Theodore de Bry; Oppenheim; publishing houses
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
