Chapter Four - Communal and Agentic Content in Social Cognition: A Dual Perspective Model

Abstract

Abstract We summarize and integrate a large body of research showing that agency and communion constitute two fundamental dimensions of content in social cognition. Agentic content refers to goal-achievement and task functioning (competence, assertiveness, decisiveness), whereas communal content refers to the maintenance of relationships and social functioning (benevolence, trustworthiness, morality). We present a Dual Perspective Model of Agency and Communion (DPM-AC) developed to show that the two dimensions are differently linked to the basic perspectives in social interaction, that is, the actor versus the observer/recipient perspectives. We review numerous research confirming three general hypotheses of the DPM. First, communal content is primary among the fundamental dimensions. Second, in the observer/recipient perspective (perception of others), communal content receives more weight than agentic content. Third, in the actor perspective (self-perception), agentic content receives more weight than communal content. We then discuss the complex issues of relations of agency and communion to valence as well as associations between agency and communion. Although they are logically independent and their inferences are based on different cues, the two content dimensions of meaning frequently function as psychological alternatives in social cognition.