Abstract
This chapter reviews the factors determining the characteristics of the tourism sector of Turkmenistan. Particular attention is given to the adoption of Islam resulting from Arabic, Seljuk, and Sufic cultural influences. The resulting distinctive form of Islam, incorporating pre-Islamic traditions and beliefs together with the persistence of tribalism, Soviet and post-Soviet governance, and the sociopolitical and economic characteristics of contemporary Turkmen society are considered in order to underpin an analysis of its underdeveloped and little-known tourism industry. An outline of the results of a small-scale preliminary case study of tourists in one of Turkmenistan's World Heritage Sites is presented as an illustration of current tourism activity and the future opportunities in its development.
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