Chapter 8 - The Globalisation of Thailand – Obstacles and Solutions: A Management Perspective

Abstract

Publisher Summary This chapter illustrates that although globalization is a continuing trend, there are local workplace-related obstacles in many developing countries that can frustrate the efforts of those in charge of increasing economic development. This affects both local and foreign-owned firms. One fundamental issue is that of cross-cultural relations, especially between foreign management and local employees. Essentially, less than optimal communication as well as a lack of coherence and collaboration in the workplace can lead to low interpersonal relations, increased stressfulness, and sub-optimal outcomes. Commencing with the inspiring work of Geert Hofstede, the chapter reviews literature related to various differences between the social and business cultures of Thailand and that of foreign direct investors, such as that associated with multinational corporations. In addition, an anthropological approach leads to case studies that provide a guide as to how non-Thai managers and executives can improve their effectiveness when working in Thailand.