Abstract

Climate change is projected to cause widespread and serious harm to public health and the environment upon which life depends, unraveling many of the health and social gains of the last century. The burden of harm will fall disproportionately on the poorest communities, both in the U.S. and globally, raising urgent issues of “climate justice”. In contrast, strategies for climate action, including those of an institutional, and cultural nature, have the potential to improve quality of life for everyone. This chapter examines the social dimensions of building carbon neutral societies, with an emphasis on producing behavioral shifts, among both the most and the least advantaged populations. In support of Bending the Curve solutions 2 and 3, the case studies offered in this chapter rely not only on innovations in technology and policy, but innovations in attitudinal and behavioral change as well, focused on coordinated public communication and education (Solution 2), as well as new platforms for collaborating, where leaders across sectors can convene to tackle concrete problems (Solution 3).

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