Chapter 5 Truth, Justice, Boobs: Gender in Comic Book Culture

Abstract

Women’s representation is widely debated within the comic book cannon. Many comic and cultural scholars argue that women characters are overly sexualized, objectified, or excluded from this literary genre (Child, 2013; Danziger-Russell, 2012; Fesak, 2014; Lepore, 2014; Simone, 1999). However, few scholars have adequately addressed how comic book readers make sense of women’s representation within graphic storytelling. The author’s research addresses the issue of women’s representation in comics with special attention to how audiences interpret these supposed images of women’s empowerment. Capitalizing from the author’s time spent working at a local comic book store and a series of 20 in-depth interviews that the author conducted with comic book readers, the author draws from a series of personal field notes, participant observation, and transcribed interviews to understand how gendered relationships in comic books manifest in real-life experiences. Ultimately, the author argues that static comic book stereotypes about hegemonic masculinity and emphasized femininity shape consumers’ gendered realities. More specifically, this study demonstrates how popular character archetypes like the love interest, the nag, and the slut are redefining readers’ relationship to women both within and outside of comic book culture. By examining this culture, and its audience at large, this research advances a more nuanced understanding of how graphic narratives contribute to gender difference and violence against women, thereby situating women’s empowerment within popular culture.