Abstract
When we talk about sustainability, it is not only a matter of acting in another way. It is a matter of thinking, thinking of knowledge—it is creating another logic of economics, another discourse. The science of economic needs to be grounded in understanding what is beneath the surface of economics and business activities and how this could be connected to sustainability. Economics should be, as a science, concerned with formulating theories of ideas and reality that describe how to understand phenomenon and create experiences, generate hypotheses, and provide data that need to be proven or disproven through testing and further analyses.
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