Abstract
The simulated patient method is becoming an increasingly popular observational method to measure practice behavior in pharmacy practice and health services research. The simulated patient method involves sending a trained individual (simulated patient among other names), who is indistinguishable from a regular consumer, into a healthcare setting with a standardized scripted request. This method has come to be accepted as being well-suited for observing practice in the naturalistic setting and has also been used as an intervention when combined with feedback and coaching. This chapter presents an overview of the method, a brief history of its use, considerations for designing, implementing, and evaluating simulated patient studies, including ethical considerations, as well as methods of analysis and mixed-methods designs.
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