Abstract
The second chapter builds the case for the importance of creativity in engineering. A key driver of this relationship is the ubiquity of change in the 21st century. Change renders previous solutions obsolete and creates new problems that can only be tackled with new solutions. Where problems are technological in nature, engineers are needed to design and deliver the novel and effective solutions, hence the need for engineering creativity. The chapter uses the Oil Crisis of 1973 to underline the importance of novel and effective (i.e., creative) engineering solutions to societyโs problems. These solutions range from tangible artifacts through processes and services to complex socio-technical systems. In each case, it is the novelty and effectiveness of the solution that makes it creative. The chapter closes with a case study of creativity in the aerospace industry, showing how commercial airlines can use creativity to address problems of fuel efficiency, pollution, and sustainability.
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