Chapter 19 - Subliminal Perception or “Can We Perceive and Be Influenced by Stimuli That Do Not Reach Us on a Conscious Level?”

Abstract

Human information processing has an essential bottleneck. More than 10 million bits/s arriving at our sensory organs but only a very limited portion of about 50 bits is receiving full attention, meaning that only this part is attentively perceived and can later be reported. Nevertheless, the remaining part is not just lost, overlooked, or ignored. Even though lot of information is not perceived at the conscious level, messages might induce some effect in our information processing system and be later available at the unconscious level.