Abstract
Agricultural Technology Management Agency (ATMA) is a single-window institutional arrangement for technology and information dissemination at the district level and an attempt was made to assess the dairy extension system in the context of ATMA in Guntur district of Andhra Pradesh during 2016. The study revealed that along with organized dairy extension services, ATMA is an important alternative to provide extension services to the dairy sector as animal husbandry sector is an existing allied sector for the ATMA. Performance assessment was measured through the parameters—relevance, effectiveness, efficiency, impact, and sustainability of dairy extension through ATMA in Guntur district. In this district, four cafeterias of activities (demonstrations, trainings, exposure visits, and dairy farm schools) were conducted during the years 2013–14 and 2015–16. It is recorded that a total of 5324 farmers are directly benefitted with the dairy extension activities in those years. It can be concluded that ATMA acts as a common platform for convergence and coordination amongst different agencies/organizations working for dairy development in Guntur district. The opportunity of dairy extension services through ATMA can be enhanced by rational emphasis on dairy and livestock components in the Strategic Research and Extension Plan (SREP), District Agriculture Action Plan (DAAP) and Block Action Plan (BAP).
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