Abstract
Abstract The chapter illustrates the methodological and substantial progress that has been made in cross-cultural studies on implicit motives. After introducing a multiculture and multivariate approach in conducting research, methodological means to remedy bias in measurements across cultural groups are addressed. Thereafter, cross-cultural research on implicit motives at the collective and individual level is critically evaluated. It is argued that research on implicit motives across cultural groups is indispensable to the understanding of universal and culture-specific variations in individuals’ mental processes and behavioral acts.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
