Abstract
This chapter aims to present the various rules that may be of importance in the marketing of functional foods, the way in which they came into being and some practical examples of the consequences this complex framework has in the market place. It discusses the basic principles of EU food law as applied through the General Food Law Regulation and the practical aspects of the complex procedures. It analyzes the most recently adopted legislation and make specific reference to “functional foods,” on Food Supplements and the regulations on nutrition and health claims made on foods and on the addition of vitamins and minerals and of certain other substances to foods. The regulations on nutrition and health claims and on the addition of nutrients to foods also have a considerable impact on the marketing of “nutraceuticals” in Europe. The process of having “functional foods” approved in the EU is costly and time-consuming but it may also be worth it in terms of market success and improved consumer health.
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