Channels of information acquisition and dissemination among rural dwellers

Abstract

The paper highlighted the channels of information acquisition and dissemination among the rural dwellers. The descriptive research was employed for the study. It discovered that: Town-criers, marketplaces, socio-political meetings, traditional festival, role play, songs and dance, demonstration, lecture and exhibition, GSM handsets, television, radio, and newspapers are channels of information that are used to acquire and disseminate information among rural dwellers. The study recommends among other that the indigenous languages should be used for radio and television news to enable rural dwellers understand the message better since study has shown that many rural people cannot read or write; that modern and traditional information acquisition and dissemination channels should be used by information agent working in the rural areas; that further study should be carried out to discover the best acceptable channels to each categories of rural people. Key words: Knowledge, office, Africa, tradition, rural dwellers, information acquisition.