Channeling the Country’s Image: Illustrated Magazine Yugoslavia (1949–1959)

Abstract

This paper briefly reviews and discusses the contents of the illustrated magazine Jugoslavija (Yugoslavia), published from 1949 to 1959, and edited by prolific Yugoslav intellectual and artist Oto Bihalji-Merin. This edition is critically examined as a means of creating an image of Yugoslavia in the years of momentous political and social changes in Yugoslav society, and during the height of the Cold War and country’s realignment in international relations. Serving also as a cultural window to the outside world, Jugoslavija promulgated concepts of a specific Yugoslav modernity, ethnic and national diversity, and a ‘third position’ on the global political and cultural map of the 1950s.