Abstract
Consumer packaged goods (CPG) is another word for fast-moving consumer goods (FMCG). The meaning of this product can be deduced directly from the word FMCG. These things are sold in a short period of time and at comparatively low prices. Non-durable products, such as soft drinks, fast food/processed foods, pharmaceuticals, cosmetics, and a variety of other consumables, are excellent examples. To further define the phrase "non-durable," it refers to all goods that should be used within three years after purchase. FMCG has an extremely short shelf life as a result of this characteristic, which could be due to its high demand or its non-durable nature. Although FMCG is sold in large quantities, the profit margin for producers is modest when compared to retailers. However, because the products are sold in big quantities, the overall profit will be sufficient to keep the business afloat.
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