Abstract
The role of worldviews remains under-represented in Education for Sustainable Development (ESD) despite developments in cognitive science which place them centre stage. An explicit understanding of the shift from linear and mechanistic mental models to those engendered by a nonlinear and living systems perspective is being articulated in science and innovative business under the heading 'cradle-to cradle' thinking. The application of this perspective exemplifies a coherent and satisfying model, capable of suggesting a sustainability which is authentic, aspirational, and 'relevant'. Through this narrative the connections between nature, society and economy can be better understood and alternatives judged.
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