Changing Lifestyle on Tourism: Special reference to Ratnapura District

Abstract

This research study investigates the influence of changing lifestyles on tourism in the Ratnapura District, Sri Lanka. The research methodology employs a mixed-methods approach, combining qualitative and quantitative data collection methods. Primary data is gathered through interviews, surveys, and observations to capture the perspectives of both residents and tourists. Secondary data from academic papers, government reports, and tourism industry statistics are also utilized for in-depth analysis. The major objective of this study is to, identify the fluctuating nature of the tourism industry of the people who depend on the tourism industry. And the sub-objectives are, to study the present situation of the tourism industry in the study area, to identify the challenges to the employment/s, income generation, and lifestyle of the people who are involved in tourism, and to identify strategies to overcome the challenges to the employment/s of the people who are involved in tourism. The findings indicate that the changing lifestyle of Ratnapura District's inhabitants has led to various shifts in tourism demand and preferences. As the local community adopts modern lifestyles, there is a gradual departure from traditional cultural practices and attractions, affecting their representation in tourism offerings. Additionally, increased urbanization and westernization have influenced tourists' expectations and preferences, prompting a demand for more modernized and contemporary experiences. The study identifies key factors contributing to these lifestyle changes, such as increased internet connectivity, access to media, globalization, and economic growth. Furthermore, the paper explores the challenges faced by the tourism industry in adapting to these lifestyle changes and identifies potential strategies for sustainable tourism development.