Changing Lifestyle of Women –An Empirical Study

Abstract

This research had been conducted to see whether there has been a change in the lifestyle of women or not. To achieve the objectives of the study, a total 270 middle class women respondents have been selected from Lucknow and Delhi. A well structured questionnaire has been drafted to get the information regarding the lifestyle of women. As we know that market cannot operate without the consumer so, the consumer is known as the soul for the market. Women as consumers are also participating in buying the goods. Now-a-days Indian women are dominating the market by making their presence in every purchase decision. So, it is also required to know whether the lifestyle of women is the same as two decades back or has changed. An effort has been made to judge the Indian women's change in consumption pattern because of the any change in lifestyle. A few aspects are considered to see if lifestyle has changed on those fronts. For this women are grouped in two sections . The first indicates women in the age group of 21-40 years of age which is taken s group one and the other group comprises of women who are more than 40 years old which is taken as group two.. The paper tries to see if women get time to cook at home, whether they take a proper lunch everyday, whether their daily routine involves considerable physical activity, whether they get sufficient time to spend with their families, whether they are involved in shopping for their families, whether they prefer to save money or spend on their present comfort and few more related questions . These questions are asked to see if women are the same as they were in the previous years or there is some change in their lifestyle. The study also tries to see if the consumption of any product or services may change because of any change in any aspect of lifestyle.