Changing Employers’ Implicit Attitudes About the Competence of People Who Are Blind

Abstract

Introduction: Long-held societal beliefs about the incompetence and dependence of people who are blind are thought to contribute to their low employment rates. This experimental study examined the impact of a meeting between a vocational rehabilitation (VR) professional and a hiring manager on these beliefs, or implicit attitudes, about the competence of people who are blind. Method: Participants were 57 hiring managers working for a financial services company in the southern United States who participated in a one-hour meeting with a VR professional. Two VR professionals, one sighted and one blind, conducted the meetings, utilizing one of two approaches, resulting in a 4 (group) × 3 (time) experimental design. Implicit attitudes were measured with the Implicit Association Test-Blind & Visually Impaired (IAT-BVI) at pre-test, post-test, and a 4-month follow-up and data were analyzed using repeated-measures ANOVA. Results: IAT-BVI scores decreased significantly following the meeting, though the size of the change was small. Type of approach and the interaction between approach and the VR professional’s vision status were not significantly associated with IAT-BVI change. Although vision status was not significantly associated with IAT-BVI change, follow-up analyses documented that participants who met with the blind VR professional had a significant decrease in IAT-BVI scores. Discussion: Hiring managers’ implicit attitudes significantly improved following a meeting with a VR professional, providing evidence that a brief interaction can decrease employers’ implicit bias regarding the competence of blind people. In addition, hiring managers who met with the blind VR professional showed significant improvement in their implicit attitudes after the meeting, with a medium-to-large effect. Implications for Practice: VR professionals should communicate with employers as much as possible about the work capabilities of individuals who are blind to help improve their implicit attitudes, and be aware that incorporating exposure to a competent blind person may result in a greater impact.