Changing Buying Pattern of Consumer on Online Shopping:A Perceptional Study on MBA Students in Midnapur District (West Bengal)

Abstract

The growth rate of India's e-commerce industry is fascinating. Online shopping is a way where consumer can purchase and sale their product through internet. A few years ago the peoples were not aware about the online technology or e-marketing. But now a day the awareness of the online product is very high. Different web portals have been launched in India and throughout the world. It is a very simple way where user can buy their product very easily through Mobile, Laptop, Tab and simple a mouse click on the PC. The portals are captured the traditional market and the significance of the product availability is very high. By the changing of consumer buying pattern, the world has been moved forward. By offering online shopping facilities, traditional companies seek to decrease the operating costs, improve customer experience, retain/expand customer base, reduce their distribution networks, and downsizes the number of their service staff. Consumers also get benefit in terms of expediency, rate and round-the-clock availability of online services. For this research, 100 respondents were collected through questionnaire from the Midnapur District (West Bengal) on MBA students. Internet and non-internet users are given their response in this study. The Primary objective of the current study is to understand the online buying pattern of consumers in Midnapur District (West Bengal). It has also made an attempt to get information about the scope of improvement in online shopping website.